Privacy Policy



Last Updated: October 30, 2018


1. Description of Precision Opinion’s Business.


Precision Opinion, Inc (“Precision Opinion" and any reference to “PO” or “us” or “we” or “our” shall include Precision Opinion's parents, affiliates, and subsidiaries) provides data collection solutions and technology for telephonic (both fixed/landline and wireless/mobile) and in-person survey research. Precision Opinion serves a vast array of for-profit and not-for profit businesses, universities and governmental agencies and departments.


This Privacy Policy describes the types of information we collect, how we collect information, how we use the information, how we share or disclose the information, how we store the information, and your choices regarding the use and processing of the information. Your use of Precision Opinion’s website, your use of Precision Opinion’s services, and your disclosure of PII to Precision Opinion are completely voluntarily, therefore the collection, processing, transfer, and storage of your PII as set forth in this Privacy Policy is with your consent. 


This privacy policy does not apply to the collection, processing, storage, transfer, and/or disposal of information collected in connection with the survey panels or communities operated by or on behalf of Precision Opinion. 


2. What type of information do we collect?


We collect the following information:


  1. Personally identifiable information (“PII”) which includes, without limitation, first and last names, email address, telephone number(s) (e.g., home, mobile, and business numbers), and residential address.

  2. Business contact information, including, without limitation, company name, job title, and department.

  3. Information on your employer or the company you represent.

  4. Information collected through automated means, includes, without limitation, IP address, browser type, operating system, referring URLs, information on actions or activities taken or engaged in on a website, and dates and times of website visits. 


3. How we collect information.

  1. Information submitted or provided by you:

  2. Through or in connection with Precision Opinion’s corporate website(s), including, without limitation,;

  3. Through or in connection with business meetings with actual or potential customers or clients;

  4. Through or in connection with promotions, meetings, events, and/or trade or industry shows or conferences sponsored by, hosted by, or attended by Precision Opinion and/or Precision Opinion’s employees, representatives, and/or agents; and

  5. Through telephone calls, email communications, and/or other forms of communication with you.

  6. Through inquiries, from requests for bids or quotes from Precision Opinion, and from orders for Precision Opinion’s services. 


Information collected from third parties

Precision Opinion may collect information, including, without limitation, PII and business contact information, from third parties, including, without limitation, information service bureaus, data brokers, social media platforms, and/or industry conference or event organizers or sponsors. We may use the information collected from such third parties for various purposes, including, without limitation, sending you emails or other communications as described herein. In the event you receive such communications you will have the opportunity to opt-out of receiving communications from us.  


Information collected through automated means: 


  1. Precision Opinion Cookies. Cookies are small files that store certain data on a device or computer. Precision Opinion may use session and persistent cookies for several purposes including, without limitation, to enable you to use and transverse a website and quality control. Session cookies expire when you close your browser. Persistent cookies remain on your device or computer indefinitely until deleted. A user may disable and/or delete cookies via the user’s browser or otherwise, however, this may limit your use of a website, and/or decrease the functionality available to the user in connection with a website.  

  2. Third Party Cookies. Precision Opinion uses third parties to provide services and certain functionality to Precision Opinion. Precision Opinion uses contracts with such third parties to control their use of cookies and to limit their use of cookies to the limited purposes set forth in the contracts.    

  3. Log Files. Precision Opinion’s websites may automatically gather and store certain information in log files, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp and click stream data.

  4. Cookie Notice: Precision Opinion values your privacy. Below please find a list of the cookies set or deployed by Precision Opinion and/or its service providers, partners, and/or subcontractors. For certain cookies no opt-out mechanism is provided.

Precision Opinion’s Do Not Track Notice.


Do Not Track (“DNT”) is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Precision Opinion does not respond to DNT signals. If you object to Precision Opinion’s practice with regards to DNT signals, you are free not to visit Precision Opinion’s website.


4. How We Use the Information that We Collect.

We may use information, including, without limitation, PII and business contact information, to:

  • Provide, administer, and communicate with you about Precision Opinion’s products, promotions, services, events (e.g., webinars, etc.), newsletters, and industry expertise/knowledge (e.g., whitepapers, articles, etc.);

  • Create, supplement, and update Precision Opinion’s directories and records for actual and/or potential suppliers, customers, and/or clients;

  • Protect against and prevent fraud, claims, liabilities, and to manage risk exposure;

  • Respond to inquiries and requests;

  • Operate, evaluate, conduct, and improve Precision Opinion’s business (including, without limitation, to conduct and complete transactions for Precision Opinion’s products and/or services, to improve Precision Opinion’s current products and/or services, to develop new products and/or services, etc.); 

  • Process and manage opt-out or unsubscribe requests;

  • Comply with applicable laws, regulations, codes, and industry standards and practices;

  • Conduct marketing and market research activities including, without limitation,: (a) contacting you to participate in customer satisfaction surveys or questionnaires via telephone, email, or otherwise, and (b) soliciting your opinions or feedback on Precision Opinion’s business activities, including, without limitation, current and future products and services;

  • Create and send targeted communications to you regarding you or your company’s transactions with Precision Opinion and/or the profile for your company; 

  • Respond to a subpoena or an order of a court or government agency;

  • Establish, exercise, or defend legal claims, including, without limitation, in order to protect the safety of an individual or to protect Precision Opinion’s rights and/or property; and 

  • Evaluate your interest in employment and contact you regarding possible employment opportunities with Precision Opinion and/or any company within the Precision Opinion group of companies.


In addition to the above, Precision Opinion may use information collected or received by Precision Opinion as otherwise set forth in this Privacy Policy.  


In the event that you provide Precision Opinion with any feedback, suggestions, and/or comments regarding Precision Opinion’s business activities, including, without limitation, regarding current and/or future products and/or services, Precision Opinion may use, apply, and implement such feedback, suggestions, and/or comments, at Precision Opinion’s discretion, and without notice to you, without any consent or approval from you, without any compensation to you, and/or without any attribution or credit to you, and you hereby irrevocably assign and transfer to Precision Opinion all right, title, and interest in and/or to any such feedback, suggestions, and/or comments. 


5. How do we share your information?


Precision Opinion does not sell your information and does not disclose your information, except as described in this Privacy Policy or as otherwise consented to by you.


We may share information, including, without limitation, PII and business contact information, as follows:


  1. Within the Precision Opinion group of companies (with Precision Opinion’s parents, subsidiaries, and affiliates) and the directors, managers, officers, employees, consultants, and agents of these companies, subject to the terms of this Privacy Policy or as otherwise disclosed to you at the time of the collection of your information or as subsequently consented to by you.  

  2. To service providers who are performing services on our behalf, whether engaged directly by Precision Opinion or engaged by a third party, including, without limitation, companies providing email delivery services, fraud detection and prevention services, event coordination and management, etc. The service providers are authorized to use and disclose the information only as necessary to perform and provide the services for which they were engaged and subject to the terms set forth in this Privacy Policy.  

  3. We may disclose information about you: (i) if we are required to do so pursuant to applicable laws or legal or court process; or (ii) when we believe disclosure is necessary to prevent harm or financial loss, or in connection with an investigation of actual or suspected fraud or illegal activity.  

  4. We reserve the right to transfer information about you in the event of a merger, acquisition, sale or other transaction involving Precision Opinion. In addition, we may transfer your information in the event of a change of control event. Following a transfer covered by this Sub-Section (iv) you may contact the entity to whom your information was transferred, with any inquiries concerning the processing of your information. 


6. Where is Information Stored?


Information, including, without limitation, PII and business contact information, is primarily stored on servers and systems located in the United States, which servers are licensed, owned, and/or maintained by or on behalf of Precision Opinion. Your information may also be stored on or in local servers, networks, and files maintained by or on behalf of a company within Precision Opinion, or the MR2 Group Family of companies. 




7. What Security Measures Has Precision Opinion Implemented?


Precision Opinion maintains appropriate technical, administrative and physical safeguards to protect information, including, without limitation, PII, received or collected by Precision Opinion. Precision Opinion reviews, monitors and evaluates its privacy practices and protection systems on a regular basis. Notwithstanding the foregoing, transmissions over the Internet and/or a mobile network are not one hundred percent (100%) secure and  does not guarantee the security of such transmissions. Precision Opinion is not responsible for any errors by individuals in submitting PII to Precision Opinion. 


8. How can I opt-out?


You may opt-out by:

(a) clicking on the unsubscribe link contained in any e-mail communication received from Precision Opinion; or  

(b) contacting us as set forth below. 


9. How Can You Access Your Information?


You may access information we collect from or about you in order to review, edit, or delete such information, or you may exercise your right to opt-out from communications from Precision Opinion, by:


Sending an email request to;

Sending a request via regular mail, postage pre-paid to: 


Precision Opinion Inc.
101 Convention Center Drive
Plaza 125
Las Vegas, NV 89109 USA
Attention: Legal Department


10. Children’s Privacy.


Precision Opinion believes it is important to protect the online privacy of children. Accordingly, Precision Opinion adheres to applicable laws and codes pertaining to the protection of children’s privacy, including, without limitation, the Children's Online Privacy Protection Act of 1998 in the United States (as amended). Precision Opinion does not knowingly collect PII from anyone under the age thresholds prescribed by applicable laws and codes for the collection of PII from individuals without parental consent. If Precision Opinion became aware that it inadvertently collected PII from anyone under such age thresholds, Precision Opinion would promptly delete such PII.


12. How Long Does Precision Opinion Retain My Information?


Precision Opinion will retain PII and other information about you for such period of time as may be required or permissible by law. 


13. Who can I contact with questions or complaints about this Privacy Policy?

Questions or Complaints Generally.


If you have any questions or complaints regarding Precision Opinion’s privacy practices and/or this Privacy Policy or want to communicate an opt-out request to Precision Opinion, or want to exercise your rights to access, review, correct, delete or object to the processing of PII, please contact us:

via email at:




via mail at:


Legal Department

Precision Opinion Inc.
101 Convention Center Drive
Plaza 125
Las Vegas, NV 89109 USA


p: (702) 483-4000/e:



14. Links To Other Websites.


Precision Opinion’s website(s) may contain or provide links to other websites for your convenience and 

information. These websites may operate independently from Precision Opinion. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by Precision Opinion, Precision Opinion is not liable or responsible for the websites’ content, any use of the websites, or the privacy practices of the owners of the websites. 


15. Updates to this Privacy Policy.


This Privacy Policy may be updated periodically and without prior notice to you to reflect changes to Precision Opinion’s practices and procedures set forth herein. In the event of any updates or changes to this Privacy Policy, Precision Opinion will post a prominent notice on Precision Opinion’s website(s) to notify you of any significant changes.